What Should I Blog About?

There are millions of “blogable” topics, everything from celebrity gossip to politics and beyond. 


The more relevant the information you post on your blog, the more potential you create for visibility and interaction. This in mind, you may want to create regular posts touching upon current events or hot stories in the news. These topics generally garner quite a few hits among search engines and  may help increase your online presence.



Blogging is a powerful modern-day tool to promote your services and brand yourself as an agent. The key to creating a successful blog is to provide valuable, thought-provoking subject matter that engages viewers and sparks  discussion, but be cautious as to how your blog is presented as focusing exclusively on marketing and business related material can actually deter visitors from returning. The most effective way of utilizing this tool is to remind your audience of your experience and the services you offer in an indirect manner through posting items like buyer or seller guarantees, as well as information related to current market conditions and monthly statistics, as supplementary installments to your general interest postings.  It’s like flying beneath their advertising radar.


You can become the authority on real estate information in your local market by demonstrating your expert knowledge about up and coming neighborhoods in your service area that may include new developments and condo projects.  In addition, provide information about available tax credits and insider tips relating to home purchases or household renovation. You may have affiliates in related fields such as landscaping or duct cleaning who can promote their discounts on your blog as well.

Your blog can become a forum for those seeking money saving tips, hot deals and home improvement advice.


To target sellers in an indirect manner, you may want to post information about the rising popularity and success your previous clients have had with home staging.


The majority of your blog should consist of general interest content that's informative and entertaining. Your posts can include items of an anecdotal nature; a funny youtube video, a comic strip or anything you else you find humorous in an indiscriminate way. You may have come across a cool new computer gadget or application for mobile devices that you would like to share…just a thought..


Let visitors know how your favorite team is doing this season and who your top picks for the playoffs are. Provide commentary and open up the lines of discussion regarding some of the new television shows premiering this month.


Another way to increase your chance of repeat visitors and to render subscriptions is to post items like seasonal/holiday recipes on a regular basis with a preview of what visitors can look forward to in your upcoming posts. (ie. NEXT MONTH – Learn how to make pizza dough from scratch…) You may also have a special talent or hobby such as playing the guitar or golf that enables you to provide your subscribers with tips and instruction through a regular column.


You can also update your visitors with information about upcoming events in the community such charitable fundraisers, a travelling fair, or fireworks display.


If you just returned from a holiday, why not provide your audience with a review of the hotel you stayed at, the places you visited or restaurants you dined in.  You don't necessarily have to leave home to do this as you can review establishments in your local area as well. You can also provide recommendations about a great book that you read, movie you watched over the weekend or CD you picked up by your favorite band.


A good networking strategy is to stay connected through your social networking sites by linking visitors to your Twitter and Facebook account pages.


The marketing potential, indirectly of course, is endless with what you can accomplish with your blog. Regardless of what you decide to blog about, the key is to keep your blog as captivating as possible to encourage return visits and garner subscriptions. Before you know it, you'll have an online community of followers you never thought possible.



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