Tips for Building Better Websites

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Whether you are looking to build a website or redesign an existing one,
consider implementing these valuable tips:

Address client needs first. Determine what your customers want from your site. More information about products or services? The ability to book appointments online? Business location, hours and contact information? Make sure they can easily find what’s important to them on the homepage. Experts say web visitors decide in eight seconds if you can help them.

Keep it simple. Website technology offers bells and whistles that can make your site look like a Las Vegas marquee. Don’t let style upstage effectiveness. Make sure your logo is prominently placed in the upper left-hand corner (where visitors first look), along with a tagline that expounds your brand promise. Use a color-scheme throughout the site to keep a uniformed look. If you already have company colors, use them to design your website. Flashing copy or graphics, busy backgrounds that mask text, pop-up windows, and autoplay music are distracting and can have a negative impact on the user experience. Finally, make site navigation easy and engaging. If visitors get lost, more often than not, they will leave your site. Maintain your site. Make sure content stays fresh and relevant, so update frequently. Avoid dead links, outdated content or under construction areas visible to your customers. Respond to email or online inquiries immediately. If not, you risk losing your credibility. Capture visitor emails. Ask visitors to sign up for newsletters, contests or content updates. Pushing out value-driven content can create the tether that turns curious visitors into paying customers.

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